Mohammed Farid Uddin

Dynamic Brand & Marketing professional with 10+ years of progressive experience across automotive, e- commerce, Channel, and B2B sectors.

• Proven expertise in driving product launches, GTM strategies, and high-impact campaigns, achieving measurable sales growth, market share, and brand visibility.

• Adept at building and leading high-performing marketing teams, managing multi-million-dollar budgets, and executing digital, ATL, BTL, and TTL campaigns.

• Certified in digital marketing, Google Analytics, Google Ads, and international trade marketing, with a strong foundation in technical SEO, front-end web design, and product management.

• Recognized for scaling brands from inception, implementing CRM automation, and pioneering influencer.

Job Experience:

Manager (GTM), SwiftTech Services Ltd. (Revoo Bangladesh) Jul’25 to Nov’25

Supervisor (Marketing) Jul’24 to Jun’25

• Managed a marketing team of 7, overseeing recruitment, training, and performance management.

• Developed and executed Go-To-Market strategies, marketing plans, and product launches.

• Planned nationwide campaigns, showroom events, community activations, and ATL/BTL media.

• Managed digital marketing, paid ads, content strategy, and social media engagement.

• Coordinated dealer engagement programs, CRM initiatives, and Channel marketing campaigns.

• Conducted market analysis, insights, and retail operations monitoring to guide strategic decisions.

• Oversaw budget management, media buying, sponsorships, and agency coordination.

• Tracked and analyzed CAC, Customer Lifetime Value, campaign ROI, and other performance metrics.

• Increased brand visibility by showroom redesigns & showroom-based social media campaigns.

Achievements:

• Achieved 120% of sales targets under team leadership & established and scaled a high-performing marketing

team, including recruitment, training, and performance management.

• Executed 12 product launches and 50 marketing campaigns, capturing 30% market share.

• Managed $1 million USD media buying, optimizing campaigns for maximum ROI.

• Implemented CRM automation, improving customer segmentation, engagement, and retention.

• Ensured 2 million organic reaches via integrated digital campaigns.

• Introduced influencer marketing programs, boosting awareness among urban EV adopters.

• Optimized budgets, 15% reduction in campaign spend, maintaining campaign effectiveness.

Assistant Manager (Brand & Marketing), Uttara Motors Ltd. (SUZUKI Passenger Car Division) • Managed a marketing team of 3, overseeing recruitment, training, and performance management.

• Formulated and executed brand strategy aligned with corporate objectives.

• Orchestrated 5 product launches and 50–60 unit sales per campaign.

• Led digital marketing initiatives, including content creation, SEO, SEM, and social media campaigns.

• Managed $100,000 USD media buying, ensuring maximum ROI.

• Planned and executed ATL and BTL activities to enhance brand visibility.

• Coordinated with agencies, research firms, and consultants to strengthen brand positioning.

• Leveraged market research and consumer insights for strategic decisions.

Jul’22 to Jul’24Business Development & Operations Manager, Boi Ferry Ltd. • Managed a team of 40, driving operations and business growth.

• Built the brand from scratch, including boiferry.com, winnersbazar.com, and Ronggo Multimedia.

• Onboarded 15,00+ publishers & Vendors and managed 2.50 lacs SKUs.

• Spearheaded digital campaigns and SEO initiatives, driving online growth.

• Researched market trends to identify new business opportunities.

• Managed advertising budgets and campaign allocation for maximum ROI.

Assistant Manager (Brand & Marketing), Porcelaina (A Gramsico Group Company) • Managed a marketing team of 4, overseeing recruitment, training, and performance management.

• Developed and implemented brand strategies to enhance recognition.

• Crafted marketing plans increasing sales and market expansion.

• Managed online, showroom, and corporate sales, achieving 45% online sales.

• Led digital, ATL, BTL, and TTL campaigns with ROI focus.

• Established strong client relationships through targeted outreach.

• Pioneered new product designs and successful launches.

• Introduced influencer marketing initiatives, boosting brand awareness and engagement.

• Optimized marketing budgets, reducing campaign costs while maintaining results.

Executive, Branding & Marketing, Great Wall Ceramic Ind. Ltd. • Managed showroom branding, PR, and offline marketing initiatives.

• Developed brand strategies to drive market growth.

• Launched new products aligned with customer demand.

• Coordinated advertising and promotions across 300+ Retailers & Channels.

• Conducted campaign analysis, optimizing performance and ROI.

Marketing Executive (B2B, B2C), Bhoomi Architects & Engineers • Generated new customers and increased sales through targeted marketing initiatives.

• Maintained strong client relationships via follow-up and support.

• Delivered impactful presentations and client meetings to drive business growth.

Academic Qualification:

• MBA in Marketing from University of the People (Online University, USA) • BBA in Marketing from University of Dhaka (Govt. Titumir College) with CGPA 3.15 out of 4 • HSC in Business Studies from Dr. Mahabubur Rahman Mollah College with GPA 5.00 out of 5 • SSC in Business Studies from Shamsul Haque Khan School & College with GPA 4.88 out of 5