Muhammad Towhidul Hoque Mollah

• Over 15 years Website, E-commerce, E-learning, Social, SEO & Digital Marketing roles at Digital Systems, Toronto, ON Canada
• Full-time, on-site Web Programmer/Support role at ObusForme Ltd, Toronto, ON Canada
• Part-time, on-site Web Applications Instructor at HiTech Institute, Toronto/ Mississauga, ON Canada
• Full-time, on-site Digital Marketing role at Danforth Carpet Connection, Toronto, ON Canada
• Website, E-commerce, SEO & Digital Marketing service provider since 2010 Canada
• Designed, developed, migrated, optimized & maintained over 150 front-end/content-managed websites & social profiles, Toronto, ON Canada
• Dedicated IT Professional with over 33 years industry knowledge, training & experiences globally with multi-cultural, cross-functional & multi-disciplinary IT team and diverse personnel covered government, education, business, non-profit sectors

Over 15 years, I:

• Led the execution of multichannel marketing campaigns across social media, email, and digital platforms to maximize brand reach and engagement.
• Managed content creation and copywriting for websites, blogs, social media, newsletters, and promotional materials, ensuring consistent messaging.
• Conducted research on industry trends, target audiences, and competitors to inform and refine marketing strategies.
• Optimized website content using SEO best practices to improve search engine rankings and drive organic traffic.
• Supported advertising efforts through Facebook Advertising, Google AdWords, and other digital advertising platforms.
• Utilized Google Analytics and other analytics tools to analyze campaign performance, prepare reports, and identify areas for improvement.
• Collaborated on product management tasks, including content updates on WordPress sites and basic HTML adjustments.
• Assisted with marketing automation tools to streamline campaigns and nurture leads effectively.
• Ensured consistent branding across digital and print channels, contributing to print advertising projects as needed.
• Oversaw the development and execution of SEO strategies to improve site visibility and organic traffic.
• Managed content creation and optimization for websites and digital campaigns, ensuring alignment with marketing objectives.
• Conducted keyword research, technical audits, and competitor analysis to inform content and campaign strategies.
• Utilized Google Analytics and other tools to analyze website and campaign performance, generating actionable insights and reports.
• Coordinated updates and enhancements on WordPress sites, including basic HTML and layout adjustments.
• Supported digital advertising efforts, including paid search and social media campaigns, to drive targeted traffic.
• Collaborated with cross-functional teams to ensure effective campaign execution and consistent branding across channels.
• Redesigned and redeveloped the company website using modern front-end technologies and optimized content for SEO.
• Conducted comprehensive SEO audits and implemented on-page and off-page SEO strategies to improve search rankings.
• Performed keyword research and created content aligned with marketing and business objectives.
• Monitored and analyzed website performance using SEO tools and analytics platforms, providing regular progress reports.
• Collaborated with cross-functional teams to integrate SEO best practices and support digital marketing initiatives.
• Developed and optimized email marketing strategies and flows, conducting A/B testing to improve KPIs and campaign effectiveness.
• Created and managed engaging content for social media platforms, blogs, and newsletters to support brand visibility.
• Analyzed and reported on campaign performance, providing actionable insights for continuous improvement.
• Managed website content updates, product listings, and basic HTML adjustments for clients across various platforms.
• Collaborated with cross-functional teams and clients to align digital marketing strategies and ensure consistent branding.
• Utilized SEO best practices and analytics tools to optimize online content and monitor performance.
• Updated, integrated, and monitored corporate e-store, ensuring content was optimized for SEO and user engagement.
• Developed and implemented link-building strategies and managed PPC (pay-per-click) campaigns to drive online visibility.
• Analyzed keywords, performed competitor analysis, and prepared detailed strategy reports to inform digital marketing efforts.
• Collaborated with the content team to create engaging assets and optimize website content for search engines.
• Utilized SEO tools such as Ahrefs, SEMrush, and Moz to track performance and identify opportunities for improvement.
• Stayed current with SEO trends and best practices, applying them to enhance digital marketing initiatives.

EDUCATION

Canadian equivalent Bachelor's (BSc), Master's (MSc) and doctoral (PhD) degrees in Computer Systems Engineering (CSE):

Earned doctorate degree in Computer Systems Engineering (CSE), Moscow State University of Communication Means (MIIT), Major: Telecommunication Technologies and Computer Networks; Thesis title: ‘Evaluating the Internet search engines quality applicable to efficiency of branch tasks solution’; Canadian equivalent, evaluated by University of Toronto; thesis outcomes are used in the academic program of practical training and lectures under the ‘Computer Networks and Telecommunications’ course. Methodical training aids are published on an electronic medium. 2) Technical publication in IEEE journal. 3) Research project on knowledge based web portal.

Master's degree (M.Sc. Eng. (thesis)) in CSE, MIIT, Major: Computers, Computer Complexes, Systems and Networks; Result GPA = 4.46/5; Thesis Grade: ‘Excellent’; Thesis title: ‘Development of a regional computer network on the basic of ISDN technology’.

Bachelor's degree (B.Sc. Eng. (4 years, hons.)) in CSE, MIIT; Major: Informatics and Computer Techniques; Result GPA = 4.38/5; Degree Grade: ‘Excellent’; title: ‘Comparison of data link layer protocols to efficiency of the data transmission of the Global Computer Network’.

TRAINING

Five self-paced and two on-site web & graphics design training certifications, Toronto, ON Canada

IT business development training certification, Centennial College, Toronto, ON Canada