Syed Abul Layes Hasanuzzaman

A resourceful, administrative professional with immense 30 (+) years of experience in apparel industry. Possess diverse technical & corporate expertise in office & administrative coordination, planning, cost-control & budgeting, extensive sales, marketing/merchandising, sourcing & technical competencies to target accelerated business growth, corporate communication & team building within marketing, merchandising and technical areas. Adept at performing research project and root cause analysis to overcome obstacles on working process and reporting close follow up on regular impediment and interference to overcome and perform objectives based on market demands. Demonstrates excellent understanding of compliance, sustainable product & price as well as market exploration & exposer by developing world-class sustainable business link-up. 

Proficient in setting up an effective bridge between the company, factory management, production, technical team, social and government authorities. Adheres to proper guidelines and trains the team as required to cope up with individual work adaptation on day-to-day basis. Brings forth distancing and safety measures in the business for uninterrupted communication, operation and business execution. Applies independent knowledge in the supply chain management globally and managed business, through demand creation commercially in Europe, USA, and Australia. Associated with global market leaders like EXPRESS, Sears, Mervyns, Nike, New Balance, Reebok, Wal-Mart, KRU, ShopKo, Fruit of the Loom, Target, Haggar, Cotton-On, Celebrity Pink, OVS, Kaiser, Best & Less, OTTO, Perry Ellis, South pole, Ross, BigW, Aldi, Lidl.

Achievement Highlights :

 Developing samples based on new trends and fashion with a minimum cost of production targeting the mass market for ALDI at Euro Centra. 

 Recognition for outstanding performance, exceeding sales & profitable objectives by demonstrating a comprehensive understanding of buyers' and seller’s roles providing unique insights to the entire relationship to grow revenue as well as market share for PDS-Norwest. 

 Introducing massive market & developing business for renowned catalog buyers OTTO with shorter lead-time and smaller MOQ as well as repeat orders which were a challenge for the Bangladesh Market. 

 Setting up a new liaison office in Bangladesh, recruiting competent professionals, as well as developing the factories to meet up with social compliance, price quality, and on-time delivery for Perry Ellis International, USA.

Professional Experiences :

1. General Manager, Marketing & Merchandising Aptech Group, Big Boss Corporation Ltd. Mar 2019-June 2021 

 Creating commercial business demand in Europe, Australia, and the USA. 

 Leading Marketing and Merchandising team of 86 staff and over 8500 workers developing business for a world-class denim and non-denim bottoms and jackets factory. 

 Ensuring a remarkable profit margin with uncompromised quality and compliance. 

2. Division Manager, Merchandising Euro Centra Company, WUENSCHE Group Dec 2013-Feb 2019 

 Sourcing competent manufacturers and materials (Fabrics & Accessories) based on customer demands.  Total business follow-up including production and shipment plans and performance as per FRI scheduling. 

 Identifying inadequacies in both office and factories as well as troubleshooting. 

3. Country Manager, Europe Business Norwest Industries Ltd. PDS Multinational Group, Mar 2012-Nov 2013 

 Office administration, cost-control, and reviewing KPI. 

 Taking initiatives to grow business through local & international marketing. 

 Assessing customer needs, thereby leading the merchandising, quality, compliance and product development team. Also obtained previous experiences from: 

 OTTO Bangladesh – Division Manager May 2009-Feb 2012. 

 PEI - (Perry Ellis International) - Country Manager, May 2006-May 2009. 

 Li & Fung (Bangladesh) Ltd. - Department Manager, Dec 1998 - Apr 2006. 

 Sears Roebuck and Co. Senior Merchandiser, Dec 1997 – Nov 1998. 

 Miles (Alster International) – Merchandise Manager, Aug 1994 – Nov 1997.

Education 

 Masters of Business Administration (MBA) in Marketing - Southeast University. 

 Graduation (B.A - Pass) from Calcutta University, India in 1987. 

 Higher Secondary Certificate (HSC 10+2) from West Bengal, India in 1985. 

 Secondary School Certificate (SSC) from West Bengal, India in 1983. 

 Compliance, Quality & Technical Education - BSR, Li & Fung, Perry Ellis International, A&E and others

Certifications :

 Business Development, Quality & Compliance Certification from PEI, USA. 

 BSCW Certification from BSR (Business for Social Responsibility) USA. 

 QA Certification from Li & Fung Limited Hong Kong, Macau and Thailand. 

 General First-Aid and Fire-Safety Training from India and Bangladesh.