Head of Business Development - Dhaka, Dhaka
2 days ago
Job description
Company Name:
Saic Group
Location:
Dhaka
Job Type:
Full-Time
Workplace Type:
On-Site
Job ID:
IJOB
About SAIC Group
SAIC Group
is a diversified and fast-growing organization in
Education, Healthcare, Skill Development, and Community Services
in Bangladesh.
Currently, SAIC Group operates
26+ institutions and service units
, including:
- Engineering & Technical Institutes
- Nursing & Allied Health Science Institutes
- Medical & Healthcare Training Programs
- Vocational, Professional & Skill Development Centers
- Community Development & Employability Programs
Our core focus is to
develop skilled, employable human capital
through quality education, industry-aligned training, healthcare services, and institutional partnerships.
Website:
Job Context
SAIC Group is expanding its footprint and impact nationwide. With multiple institutions, programs, and services under one group, there is a strong need for
Structured, Strategic, and Purpose-Driven Business Development & Sales, Promotion & Branding leadership
.
The Head Of Business Development & Sales Will Lead The Group-wide Business Development, Sales, Branding, Promotion, Communication, And Visibility Strategy To
- Increase student enrollment & program demand
- Strengthen brand credibility and institutional trust
- Position SAIC as a leading education & skill development group
- Support business growth through effective promotion, not just advertising
- This is a strategic leadership position responsible for shaping how SAIC is seen, understood, and trusted by students, parents, partners, industry, and society.
Job Responsibilities
Strategic Business Development, Sales, Branding & Promotion Leadership
- Develop and implement Group-wide Business Development, Sales, Promotion & Branding Strategy
- Define clear brand positioning for SAIC Group and its institutions
- Ensure consistent messaging across all institutes, programs, and platforms
- Advise Top Management on business development, sales, brand reputation, public perception, and growth strategy
Promotion, Campaign & Visibility Management
- Plan and execute integrated promotion campaigns (online & offline)
- Drive student recruitment and program promotion campaigns
- Lead promotional activities such as:
- Admission campaigns
- Education fairs
- Seminars, workshops, events
- Institutional PR initiatives
Digital, Media & Communication
- Oversee digital promotion: website, social media, paid ads, content
- Manage media relations, press releases, and institutional communications
- Ensure effective use of SEO, social media, content, and performance marketing
Content & Creative Oversight
- Guide creation of brochures, videos, presentations, success stories, and brand materials
- Ensure professional, consistent, and impactful brand communication
- Maintain brand guidelines across all units
Cross-Functional Coordination
- Work closely with:
- Academic & Training teams
- Admission & Business Development teams
- Healthcare & Service units
- Align promotion activities with business goals and enrollment targets
Team Leadership
- Lead and develop the Business Development, Promotion & Branding team
- Set KPIs, campaign targets, and performance benchmarks
- Build a disciplined, data-driven promotion culture
Requirements
- Experience: 12 to 15 years
- Education: Master's Degree in Marketing, Business Administration, Communications, or related discipline., Professional certifications in Branding / Digital Marketing will be an advantage
- Skills: Digital Marketing (Social Media Marketing) , SEO and Digital Marketing , Brand Promotion , Promotion and Branding , Social Media Marketing (SMM) , Team management , Time Management
Last Date of Application:
28 February 2026
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