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  • Senior Marketing Specialist - Dhaka, Dhaka - NidusLab-USA

    NidusLab-USA
    NidusLab-USA Dhaka, Dhaka

    2 months ago

    ৳1,200,000 - ৳3,600,000 (BDT) per year *
    Description

    About NidusLab

    NidusLab is a premium technology company delivering cutting-edge software development, application development, web development, and AI-driven solutions.

    In addition to providing full-scale digital services, NidusLab develops innovative in-house products designed to solve real-world challenges:

    • NidusTime –
      An all-in-one HR management platform offering time tracking, payroll, recruitment, and workforce automation.
    • NidusJob –
      An AI-integrated job search platform that redefines how candidates and employers connect.
    • NidusCart –
      A next-generation eCommerce solution empowering vendors and buyers with seamless, scalable, and customizable digital experiences.

    At NidusLab, our mission is to deliver future-ready digital solutions that help organizations transform, scale, and thrive in an AI-driven world.

    To accelerate brand visibility and customer acquisition, NidusLab is seeking a Senior Marketing Specialist who can craft and execute strategic marketing initiatives while driving measurable business growth.

    Position Overview

    The Senior Marketing Specialist will be responsible for leading NidusLab & its products' branding, positioning, and customer acquisition efforts across digital and offline channels. This individual will design and implement marketing strategies, manage cross-functional campaigns, and build strong partnerships to expand market presence. The ideal candidate is a results-driven marketer with experience in B2B SaaS and tech marketing, digital growth campaigns, and enterprise client acquisition.

    Key Responsibilities:

    • Strategy & Planning
    • Develop and execute comprehensive marketing strategies to support
      business growth, sales targets, and customer acquisition goals
      .
    • Design go-to-market plans for new product launches and feature rollouts.
    • Identify growth opportunities in
      government tenders, partnerships, and enterprise markets
      .
    • Campaign Management
    • Lead marketing campaigns across
      advertising, email, content marketing, events, and social media
      .
    • Manage storytelling and positioning for the NidusLab ecosystem brand across multiple channels.
    • Coordinate with product, engineering, sales, and support teams to ensure unified messaging.
    • Digital Growth & Technology
    • Oversee marketing technology integration (CRM, automation, analytics platforms).
    • Optimize campaigns using
      data-driven insights and performance metrics
      .
    • Build and manage lead-generation pipelines to convert prospects into customers.
    • Business Development
    • Drive
      lead generation, qualification, and deal closures
      in collaboration with teams.
    • Identify and build
      strategic partnerships
      with industry players, vendors, and government institutions.
    • Participate in
      tender processes for government contracts and enterprise opportunities
      .

    Qualifications

    • Bachelor's or master's degree in marketing
      , Business Administration, or related field
      .
    • 3+ years of proven experience in
      B2B marketing, preferably in SaaS & tech services
      .
    • Strong knowledge of
      digital marketing, campaign automation, CRM tools, and analytics
      .
    • Demonstrated success in
      lead generation, customer acquisition, partnership and sales enablement
      .
    • Excellent skills in
      strategic planning, storytelling, and cross-functional collaboration
      .
    • Familiarity with
      government tender participation
      is a plus.

    Key Competencies

    • Strategic and analytical thinker with execution focus.
    • Strong leadership and project management skills.
    • Excellent communication and presentation abilities.
    • Ability to work in a fast-paced startup environment.
    • Passion for innovation, branding, and customer success.

    What We Offer

    • Competitive salary and performance-based incentives.
    • Opportunity to shape the marketing foundation of a growing Tech brand.
    • A dynamic and innovative work environment at NidusLab.
    • Career growth opportunities in marketing leadership.
    • Weekly holiday: 2 days, Performance bonuses, Annual leave and festival bonus, Career development opportunities.

    Workplace: Onsite

    Employment Status: Full Time

    Job Location: Dhaka (Banani)

    * This salary range is an estimation made by beBee
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