DIGITAL MARKETING
1. Keyword Research:
Keywords are words or phrases that users enter into search engines when looking for information. Identifying and targeting relevant keywords is crucial for SEO. Research popular keywords in your industry and strategically incorporate them into your website content.
2. On-Page Optimization:On-page optimization involves optimizing elements of your website to improve its search engine visibility. This includes optimizing meta tags (title, description), titles, URL structures, image alt tags and ensuring keyword-rich, high-quality content.
3. Off-Page Optimization: Off-page optimization refers to steps taken to improve the visibility and credibility of your website The most important off-page SEO factor is building high quality backlinks from reputable websites. Engaging in social media marketing, guest blogging and influencer outreach can help in this regard.
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