Shajahankabir kabir

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Learn about Altigreen Business PR Agency Delhi, PR firm Delhi

Founded in 2013, Altigreen is in the business of accelerating a customer’s smooth transition to an all-electric or hybrid electric vehicle through its indigenously developed full technology stack. Being a new market concept and a startup, Altigreen required a strong push to get conversations started in this space.

The client approached The PR actice in the winter of 2016 when Delhi’s dilemma with smog and rising pollution was at its peak. Click hear for more information  PR Agency Delhi strategy was executed by driving a narrative around Altigreen’s journey as a startup and through crafted messaging on an innovative green brand.

Our Strategic Media Relations program 

pursued an approach that capitalized on the relevancy of the brand solution in the light of heightened concerns about the environment. This strategy was executed by driving a narrative around Altigreen’s journey as a startup and through crafted messaging on an innovative green brand. This messaging had to resonate with all the stakeholders in the space. Click hear for more information were able to galvanize interest about the category and the brand in the media leading to a successful outcome: In six months, the PR actice had generated successful high-impact stories in 18 Tier 1 mainline publications and electronic media such as ET, CNBC, TV 18, HBO, etc. Efforts are now on to establish a thought leadership positioning for the brand in the extremely relevant yet less explored landscape of green mobility.

 

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